Another Broken Egg

charles“Something to Think About
Charles Jackson
Feb 15, 2013

“And, now, brothers, as I close this letter, let me say this one more thing: Fix your thoughts on what is true and good and right. Think about things that are pure and lovely, and dwell on the fine (excellent).” (Philippians 4:8)

The title above is the name of a restaurant here in Destin, Florida. We’d eaten there before and were drawn back yesterday morning. Upon arrival, the parking lot was near full. We were seated immediately but by the time we left, the waiting room was full. Both the outside and interior are of beautiful design. The attendants were helpful and friendly. The food absolutely superb. But, I will add, the price is much above average. The full dining rooms indicated people were willing to pay for what they received. People are always attracted to excellence.

Churches need to know this. I don’t know your preacher’s name but I know the preaching you are hearing is no better than what you’re expecting. This goes for all your ministers, domestic or foreign. Often, preachers are hired on the cheap and we pay for it every Sunday as they present much the same sermon, having copied it from someone’s web site. Then, our singing program is led by rotating amateurs. Useless announcements are imposed on an audience that’s weary of it all. I can say more.

Churches in “no growth” patterns should eat at Another Broken Egg. Paul’s word was to think (and practice) those things that are excellent. In the main, the quality of the product you are marketing will determine the amount of business you are doing.

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